San Joaquin Data Compass
The data guide for San Joaquin.

Cultural Engagement

How engaged is San Joaquin County in arts, culture, and community-driven events?

Cultural engagement plays a vital role in fostering a vibrant and inclusive community. This section explores the depth of arts and cultural participation and investment in San Joaquin County through key indicators such as the number of arts providers, funding for the arts, travel and tourism spending, and arts and entertainment earnings. These insights help assess the availability and impact of cultural resources in the county, which helps inform efforts to strengthen community connections and enrich public life.

12.8% increase

Growth in San Joaquin County travel and tourism spending from 2014 to 2024, measured in constant 2024 dollars.

26.2%

With $321.3 million in spending in 2024 the Food Service industry provides the greatest share of travel spending in San Joaquin County (about 26%), followed by the Accommodations industry with $202.3 million in travel spending (about 16%).

$180.3 million

Earnings generated by San Joaquin County’s arts, entertainment and recreation industry in 2024.

SMU Arts Vibrancy Index

The SMU Arts Vibrancy Index measures the cultural vitality of communities by assessing factors such as the number of arts providers, arts dollars, and government support for the arts. ​The index scores show how a county performs relative to other counties on a 0-100% scale. While a county scoring 15 would be performing worse than 85% of other counties, a county scoring 85 would be performing better than 85% of other counties. For definitions and methodology, see https://culturaldata.org/arts-vibrancy-2024/methodology/.

33

San Joaquin County’s Public Support Index score is 33, which means that the county is securing greater governmental support than 33% of other counties.

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SMU Arts Vibrancy Index
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Travel and Tourism Spending

Travel and tourism spending encompasses the total expenditures by visitors, including costs related to accommodation, food services, arts, entertainment, recreation, and other travel-related services. This metric serves as an indicator of the economic impact of tourism on the local economy.

$1.2 billon

in total travel and tourism spending occurred in San Joaquin County in 2024.

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Travel and Tourism Spending Over Time
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Travel Spending By Industry Segment

This indicator focuses on specific industry segments of tourism expenditures, such as lodging, food services, retail, transportation, and arts, entertainment, and recreation. Analyzing these segments provides insights into which sectors benefit most from tourism and helps identify opportunities for targeted economic development. ​

26.2%

With $321.3 million in spending in 2024, the Food Service industry provides the greatest share of travel spending in San Joaquin County (about 26%), followed by the Accommodations industry with $202.3 million in travel spending (about 16%).

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Travel Spending By Industry Segment
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Arts and Entertainment Earnings by Industry

San Joaquin County’s arts, entertainment and recreation industry generated approximately $180.3 million in earnings in 2024. This includes wages and salaries, supplements to wages and salaries, and proprietors’ income earned at workplaces in the county. Historical values are expressed in 2024 dollars using CPI-U.

$180.3 million

Earnings generated by San Joaquin County’s arts, entertainment and recreation industry in 2024.

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Earnings in Arts, Entertainment and Recreation
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